Content Strategy Services – Engage & Convert
Create compelling, SEO-optimized content that engages your Perth audience, establishes authority, and drives sustainable organic traffic growth.
Plan Your ContentWhat is Content Strategy?
Content strategy is the planning, development, and management of content that helps your business achieve its goals. It's not just about creating blog posts - it's about creating the right content, for the right audience, at the right time, through the right channels.
A comprehensive content strategy includes content auditing, audience research, keyword targeting, content calendar planning, content creation guidelines, distribution strategies, and performance measurement. Each piece of content serves a specific purpose in your customer's journey.
For Perth businesses, content strategy means creating content that resonates with local audiences while also capturing broader search traffic. This includes understanding Perth-specific topics, local events, and regional terminology that connects with your target market.
Our content strategies are built on data. We analyze what content performs in your industry, identify content gaps your competitors have missed, and create content that addresses real questions your potential customers are asking. The result is content that ranks, engages, and converts.
How We Build Content Strategies
Research & Audit
We analyze your existing content, competitor content, and identify opportunities based on search demand and business goals.
Audience Mapping
We define your target personas, their pain points, questions, and the content formats they prefer consuming.
Topic Clusters
We organize content into strategic topic clusters that establish topical authority and improve internal linking.
Editorial Calendar
We create a comprehensive content calendar aligned with your business cycles, events, and SEO opportunities.
Content Briefs
Detailed briefs for each piece of content including keywords, structure, references, and optimization guidelines.
Performance Tracking
We measure content performance and continuously refine the strategy based on real results.
Content Strategy Development
Discovery
Understanding your business, goals, audience, and current content landscape.
Research
Keyword research, competitor analysis, and content opportunity identification.
Strategy
Developing topic clusters, content calendar, and detailed content briefs.
Execution
Content creation, optimization, publishing, and distribution.
Optimization
Performance analysis, iteration, and continuous improvement.
Content Strategy Deliverables
Content Calendar
12-month editorial calendar with topics, keywords, and publishing schedule
Topic Clusters
Strategic topic cluster maps with pillar pages and supporting content
Content Briefs
Detailed briefs for each content piece with SEO requirements
Performance Metrics
KPIs and measurement framework for tracking content success
Content Strategy Questions
Do you write the content or just strategize?
We offer both strategy-only and full-service packages. Our strategy deliverables can guide your team or writers, or we can handle content creation as part of a comprehensive package.
How many pieces of content should I publish?
Quality trumps quantity. We typically recommend 2-4 high-quality pieces per month for most Perth businesses, but this varies based on your goals, industry competition, and resources.
How long until content starts ranking?
New content typically takes 3-6 months to reach its ranking potential. We focus on creating evergreen content that builds value over time rather than quick wins that fade.
What types of content do you recommend?
This depends on your audience and goals. We commonly recommend blog posts, guides, case studies, FAQs, and location-specific content for Perth businesses.
Complete Your Content Success
Ready to Plan Your Content?
Get a free content audit and discover opportunities to grow your Perth business through strategic content marketing.
- Free content audit
- Custom strategy recommendations
- [email protected]