Local SEO focuses on optimizing your online presence to attract customers from relevant local searches. When someone in Perth searches for "coffee shop near me" or "plumber in Perth," local SEO determines which businesses appear in the Google Map Pack and local results.
Key local SEO factors include your Google Business Profile completeness, local citations (mentions of your business name, address, and phone number), customer reviews, and your website's local relevance signals.
Unlike traditional SEO which targets broader national or global audiences, local SEO specifically targets customers in your service area, making it essential for brick-and-mortar businesses and service providers.