What is Technical SEO?
Technical SEO refers to optimizing your website's infrastructure so search engines can efficiently crawl, index, and understand your content. While content and links get more attention, technical issues can silently sabotage your rankings.
Key technical SEO elements include:
- Site Speed & Core Web Vitals: Google uses page experience signals including LCP (loading), FID (interactivity), and CLS (visual stability) as ranking factors.
- Mobile Optimization: With mobile-first indexing, Google primarily uses your mobile site for ranking and indexing.
- Crawlability: Ensuring search engines can access and crawl all important pages efficiently.
- Indexability: Making sure the right pages are indexed and the wrong ones aren't.
- Site Architecture: Logical URL structure and internal linking that helps both users and search engines navigate.
- Structured Data: Schema markup that helps search engines understand your content context.
Technical SEO issues can prevent even the best content from ranking. Think of it as the foundation of your house - without it, everything else is unstable.